Note: This article accompanies November 2022's Hub Action Plan
Click to watch the video. 👇
| Schedule a Black Friday referral campaign during the month of November to add new leads to your holiday season. We recommend offering one of your best incentives of the year to meet the expectations of a true Black Friday deal. Keep the window of opportunity short, and lead up to the deal with a teaser promotion. |
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Step 1: Set your Campaign's Name, Schedule, and Rewards
[Name your campaign]:
Black Friday 2022
[Set schedule]:
Start: 11/24/22
End: 11/28/22
[Set rewards]:
Member reward: 1000 Rewards Points + 1 Entry In Our Drawing (adjust if needed)
Invitee reward: 1000 Rewards Points + 1 Entry In Our Drawing (adjust if needed)
Step 2: Load your Campaign Image
[Campaign image]
Choose EDIT IMAGE > STATIC TEMPLATES and select the image above from the library
Step 3: Create your Member Share Page Message
[Patient share page]:
Headline text:
A Black Friday Special That Will Make Your Friends Cheer!
Body text:
Hi [Member First Name]! Now through [End Date] we're offering [Member Reward] to you, AND [Invitee Reward] to your friend when they begin treatment at [Practice Name]. One entry will be chosen for a $500 shopping spree – just in time for the holidays!
But don't wait too long! This special Black Friday offer only runs through Cyber Monday!
Step 4: Create the Message your Member's Invitee will Receive
[Patient Message to Invitee]:
Message subject:
Here's a Black Friday Offer Just For You!
Body text:
[Practice Name] has a fantastic Black Friday offer that I thought you'd like to know about!
Now through [End Date], you will receive [Invitee Reward] for a $500 shopping spree – just in time for the holidays! If you've been thinking about braces or Invisalign, this is a great time to jump in – and [Practice Name] is awesome!
Hurry though. This special Black Friday offer only runs through Cyber Monday!
Step 5: Create your Invitee Signup Page Message
[Invitee Signup Page]:
Headline text:
[Member First Name] just helped you grab this Black Friday offer!
Body text:
We're excited to meet you. Sign up for a consultation and get [Invitee Reward] when you start treatment.
This seasonal campaign runs from [Start Date] to [End Date].
Step 6: Create the Invitee Confirmation Page Message
[Invitee Signup Confirmation Page]:
Headline text:
Congratulations, [Invitee First Name]!
Body text:
You're eligible to receive [Invitee Reward] for a $500 shopping spree when you begin treatment.
We'll be in touch soon. In the meantime, visit [Practice Website] to learn more about us.
Schedule Campaign!
Good Idea: Review the Campaign Communications Settings
It's always a good idea to review your Communication setting before your referral campaign launches. To do so, simply click [Communication] and preview the Engagement and Participation Messages.
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