Give Back, Get Rewarded — With Purpose.
This Halloween, we're doing more than just collecting candy—we’re creating meaningful connections that delight members, build community goodwill, and generate measurable engagement.
Let’s show members how sweet it is to give back—while helping families in need and rewarding positive behavior. Here’s how to set up your Candy Buy Back Campaign in your Hub:
💡 Step 1: Build Your Event
Title (Internal Only):
🎃 Halloween Candy Buy Back 2025
Live Dates:
📅 Start: November 1, 2025
📅 End: November 4, 2025
🧑🤝🧑 Audience: Make it Public so it appears on your branded microsite and becomes a shareable landing page!
🖼️ Step 2: Add a Visual That Pops
- In your promotion setup, go to:
[EDIT IMAGE] > [STATIC TEMPLATES]
- Choose the Halloween or Fall-themed visual that fits your brand best!
Need inspiration? Choose visuals that align with your brand vibe—think “festive meets family-first.”
✍️ Step 3: Add Your Campaign Description
Headline:
🎃 Halloween Candy Buy Back
Summary:
Too much candy, not enough smiles? We’ve got a sweet solution!
Details:
We’re buying back Halloween candy for points—and giving it to a cause that matters.
✨ Dr. Island is buying back unopened, individually wrapped candy for 10 points per pound (up to 10 lbs per member).
❤️ All collected candy will be donated to Ronald McDonald House Charities, bringing comfort and joy to families who need it most.
🗓️ When: Nov 1–Nov 4, from 8 AM–5 PM
📍 Where: 123 Island City Drive
Bring your candy. Earn points. Share the joy.
📅 Step 4: Set Your Publish Date
Schedule your campaign to go live on November 1st. Once it’s live, it will automatically appear on your public microsite!
🔥 Pro Tips to Maximize Engagement
📣 Make It Shareable
Once your promotion is public, your Hub’s microsite will include a landing page and share button so members, friends, and families can spread the word in a click.
📱 Boost Social Buzz
Use Social Media Manager to schedule or download your ready-to-post social assets.
Drive clicks. Encourage shares. Celebrate community impact.
Click [Set Up In Social Media Manager] Or [Download Image] and post manually
📣 Use Communication Manager to Create In-App Hype
Draft a message in [Communication Manager] to send a personalized in-app and email message.
Send it instantly or schedule it to launch on Day 1!
Sample Message Preview:
👻 “Too much trick-or-treat candy? Drop it off with us Nov 1–4 and earn points while giving back! Every pound helps support families at Ronald McDonald House. Let’s do some sweet good together!”
🧾 Print-Ready Flyers & Postcards
✅ 8.5x11 Flyers: Includes QR code to your microsite landing page
✅ 4x6 Postcards: Perfect for handouts, front desk, or trick-or-treaters!
Both assets can be downloaded from your campaign screen—customized and ready to go in minutes.
🧠 Why It Works
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Behavioral nudges reinforce giving, reward participation, and foster a sense of purpose
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Gamification makes it fun and memorable
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Personalization tailors the experience to each member
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Automation handles the heavy lifting—so your team doesn’t have to
Data activation tracks campaign performance and real-world impact
Ready to Launch a Spooktacular Campaign?
From setup to share-worthy impact, your Candy Buy Back event can be live and running in minutes. Let’s build something sweet—together. 🍬
💡 Tip: Run a leaderboard or reward streak to incentivize top givers. Small nudges, big smiles.
Check out the video below for more tips and tricks 👇