Note: This article accompanies October's 2021's Hub Action Plan
Whether you're a dental office, a learning center, or anything in between, candy buy back programs are a great way to promote healthy habits. When partnered with a donation of the candy to a local or national charitable organization, your efforts also serve to give back to others.
This month's promotion awards points to members who bring in Halloween candy November 1-2. Be sure to have a container in your office to collect the candy, and a scale to weigh your members' donations so that you can award the correct amount of points. At the end of your buy back event, you can donate the candy to a local food bank or nursing home, Ronald McDonald House, Operation Gratitude, Soldiers' Angels, Operation Shoebox, or another organization accepting candy donations.
Promotion Manager is a great tool to help spread the word about your candy buy back. Adjust the suggested copy below to match your event, and make it public so that it appears as a landing page on your Hub's microsite, along with a share button so people can help spread the word.
Build excitement by creating an in-app message to your members, along with print-ready flyers and posters with more information. You can even schedule a monthly reminder in Communications Manager for the entire year. And it can all be created in minutes!
Step 1: Offer Details: What, When, Who
[Title for Internal Use]:
Candy Buy Back 2021
[Where]:
select your office and the participating locations
[When]:
Start Date: 11/1/2021 8:30 AM (adjust if needed)
End Date: 11/2/2021 4:30 PM (adjust if needed)
[Who]:
Public (adjust if needed)
Step 2: Add a Promotion Image
[Campaign image]
Choose EDIT IMAGE > STATIC TEMPLATES (navigate to correct image)
Step 3: Add your Promotion Description
Headline text:
The Great Candy Buy Back 🍬🎃🍬
Summary:
Receive 10 POINTS in your rewards account for every pound of UNOPENED Halloween candy brought to our office during the Great Candy Buy Back!
Details:
Bring your UNOPENED Halloween candy to our office during the Great Candy Buy Back and receive 10 POINTS in your rewards account for every pound (up to 5 pounds).
You can redeem your points for prizes in the Hub, and the candy will be donated to Operation Gratitude and sent overseas to our troops. WIN-WIN!
Step 4: Publish Date
[PUBLISH]
Build Engagement With Social Posts
To send a post to Social Media Manger for scheduling, click:
[Set Up In Social Media Manager] > [Save & Schedule]
To download the post and schedule from your social media accounts, click:
[Download Image]
Build Engagement by Sending Messages to Your Members
To send an in-app message and email to your members about your promotion, click:
[Set Up In Communication Manager]
Messages can be sent immediately or scheduled for a future date. Here's an illustration of a message that was edited before it was sent to Communication Manager, and scheduled to be sent on the first day of the event.
Build Engagement by Sending Flyers and Postcards
Download a print-ready file of an 8.5x11 flyer, complete with a QR code that takes your audience to your landing page for more details.
Download a print-ready file of a 4x6 postcard, complete with a QR code that takes your audience to your landing page for more details.
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