Note: This article accompanies September's 2022's Hub Action Plan
Share the joy of reading this fall with a community book drive! Partner with other businesses or community partners to collect books from your members and their friends, then donate the books to charitable organizations, schools, libraries, retirement homes, and more.
Before your book drive:
- Determine if you will host it in-house only or involve community partners (i.e. dental offices, schools, small businesses, etc.)
- Choose your timeframe (2-3 weeks is good)
- At each drop-off site, ask for approval to place boxes in a highly visible area (marketing tip: make sure collection boxes include your logo)
- Determine what type of books you want to collect and what age group you are targeting
- Select who is going to receive the books and promote them in your marketing efforts
- Get your team involved! Have them donate books, too
Be sure to make your event public so that it appears as a landing page on your Hub's microsite, along with a share button so people can help spread the word. Build excitement by creating an in-app message to your members, along with social posts and print-ready flyers and posters with more information. It can all be created in minutes!
Step 1: Offer Details: What, When, Who
[Title for Internal Use]:
Community Book Drive - September 2022
[Where]:
None (you can add the drop sites into the text so they all show up together)
[When]:
Start Date: 9/12/2022 8:00 AM (adjust as needed)
End Date: 9/30/2022 4:30 PM (adjust if needed)
uncheck [Show Times] if they vary by location and add times in the text, if desired
[Who]:
Public
Step 2: Add a Promotion Image
[Campaign image]
Choose EDIT IMAGE > STATIC TEMPLATES (navigate to correct image)
Step 3: Add your Promotion Description
Headline text:
Share the Joy of Reading! 📚
Summary:
Donate new and gently used books to help your community! 📕📗📘
Details:
We are teaming up with our local dental partners to collect new and gently used books to help families in our community. Books will be collected at the designated drop sites listed below from September 12th - 30th and all donations will be given to [insert community partner here].
Thanks for sharing the joy of reading!
DROP SITES:
📕 [enter address and times here]
📗 [enter address and times here]
📘 [enter address and times here]
Step 4: Publish Date
[PUBLISH]
Build Engagement With Social Posts
To send a post to Social Media Manger for scheduling, click:
[Set Up In Social Media Manager] > [Save & Schedule]
To download the post and schedule from your social media accounts, click:
[Download Image]
Build Engagement by Sending Messages to Your Members
To send an in-app message and email to your members about your promotion, click:
[Set Up In Communication Manager]
Messages can be sent immediately or scheduled for a future date. Here's an illustration of a message that was edited before it was sent to Communication Manager, and scheduled to be sent on the first day of the event.
Build Engagement by Sending Flyers and Postcards
Download a print-ready file of an 8.5x11 flyer, complete with a QR code that takes your audience to your landing page for more details.
Download a print-ready file of a 4x6 postcard, complete with a QR code that takes your audience to your landing page for more details.
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