‘Ello and welcome back to The Loop! AI is changing how people find businesses like yours. Good news: your Hub already has a feature built for exactly that. Let's get into it.
In this month’s edition →
- The new search signals that matter (and how to send them)
- Using Reviews to increase your organization’s discoverability
- Engagement ideas you can implement today for your Members
- Spotlight On: Wolsky Orthodontics
- An invitation to the Referral AI Agent Webinar!
The search game has changed. Has your reputation kept up?
Search has changed. Instead of scrolling through Google results, people now ask ChatGPT and other AI tools for a quick, straight answer, and those tools are much pickier than Google ever was. One 2026 study found that while businesses showed up in Google's local results 35.9% of the time, ChatGPT recommended just 1.2% of those same locations. Reviews are a big reason why! AI tools recommend the businesses they have the most confidence in, and a thin or inconsistent review profile fails that test before you're ever in the running. Reviews don't just win customers anymore, they're what gets you found in the first place.
With Culturello, you can increase your discoverability by enabling the Reviews feature. This allows members to leave a review right in the app and earn points as a reward for doing so, giving them an additional reason to share their experience. Those reviews can then be published to your Culturello microsite and pushed automatically to your social media platforms, making them discoverable by search engines and AI alike. Note: only the member's initials will be included to keep it compliant.
Want to go even further? Turn on the Review Automation. Once a member leaves a review in the Hub, they're asked to share that same review on Google, Glassdoor, or Facebook. They’ll also receive an email with the same ask and a direct link. Now you've multiplied your visibility, giving prospective customers, patients, and employees even more places to find you. A simple solution to a modern problem, already baked into your Hub.
Learn how to set up Reviews and Review Automations here →
Saying farewell to summer, building better habits, and giving out gold stars.
New School Year, New Routine!
August feels like a fresh start for a lot of members, even outside of school, so lean into that "clean slate" energy. Challenge members to complete a set number of activities over a few weeks to build a new habit using Activity Loops! This could be anything from getting their steps in, reading a chapter of a book, or keeping up with their treatment. It captures the back-to-school "fresh start" feeling without being school itself, so it’s evergreen for all members.
How to Set Up:
- Navigate to Manage > Activity Loops
- Click Add to begin building your Activity Loop. Choose from our Marketplace of ideas or Create your Own
- Add the details, including Goal, Reminder Schedule, Duration, and Initial Setup Reward points. Reminder, this is a one-time only reward for setting up the Activity Loops. No other monetary rewards given
- Publish the Activity Loop
“The Best Of…” Summer Moments
Everyone has a favorite summer moment! Whether it's a trip, a finished project, or just a great weekend. Ask your members to share their "best of summer" highlight through a quick survey. They’ll receive automatic points for answering, making it easy and rewarding for members to open up, and give your business fresh, personal content to connect with them on social, in the office, or in the Hub.
How to Set Up:
- Navigate to Manage > Surveys.
- Click Add to begin building your survey, search “The Best of Summer” in Marketplace or create your own.
- You can list out milestone options (new job, first day of school, lost tooth, braces on/off, new skill, etc.) as answer choices, or leave it open-ended for members to fill in their own.
- Set your survey to award points for participation.
- Set your start and end dates, and publish.
️Gold Star Nomination
Who deserves a Gold Star? Invite members to nominate someone who's gone above and beyond in their life: a teacher, coach, coworker, healthcare provider, friend, neighbor, or family member, and share why. Easily spread the word with a Hub Promotion. It's a feel-good way to spotlight the everyday heroes in your members' lives while keeping your practice at the center of the celebration.
How it works:
- Have members submit a Gold Star Nomination for bonus points
- One participating member & nominee is selected to win a prize (i.e., $50 Amazon Gift Card)
How to Set Up:
- Navigate to Manage > Promotion Manager and click Create.
- Choose Event as your promotion type.
- Set your Where (None), When (start/end dates and hide times), and Who (Members, and select your groups).
- Choose a Headline and details explaining how to enter: Members email their nomination (who they're nominating and why) to the business with the subject line "Gold Star Nomination".
- Publish the promotion.
- Monitor your inbox for emails with the subject "Gold Star Nomination" as they come in.
- Once nominations close, manually award bonus points to participating members and select one winning member/nominee pair for the prize.
- Spotlight a few of your favorite nominations on social or in the Connect Feed throughout the month (always with permission!).
What’s on the horizon: