‘Ello and welcome back to The Loop!
This month we're focused on one thing: showing you how to get most out of your Culturello membership—for your patients, employees or partners. Whether you're just getting started or you've been with us for years, there's always more value to unlock, and we're here to help you find it.
In this month's edition →
- Why having content is the key to your success
- How to use AI to keep your members engaged
- Ideas you can try this month
- Spotlight On: RL Therapy
- All the tradeshows and meetings you can find us at this spring!
Content is your key to success 
A gym membership only works if you show up. A garden only grows if you water it. And your membership program only works if there's something there for your members to engage with.
Scheduling content is the kind of task that's easy to push to tomorrow… and tomorrow has a way of becoming next week. But that content is exactly what separates a high-ROI membership from one that just exists.
Your Hub is the place your members can always come back to. Fresh contests, surveys, and social posts keep them connected and engaged. Keeping it that way, though, takes time most teams simply don't have.
That's exactly why we built your Hub Success 
AI Agent. Consider your content handled.
Optimize the process with your AI Agent
We created the Hub Success ✨ AI Agent to help keep your platform running at peak performance.
With the AI Agent’s help, there’s no more wondering what to post or checking if anything is scheduled. The answer is always we got it and yes!
The best part? The content is always perfectly tailored to you and your organization’s goals and needs. Once you create your brand profile and adjust your content settings, your AI Agent gets to work, keeping your platform active with fresh, on-brand Marketplace contests, surveys, and social posts for your members to engage with.
Your Hub stays active, stays engaging, and keeps working for your members even when you're focused on everything else. And everything it schedules is fully editable, so you're always in control. Trust us… it’s a game changer!
Spring referrals, hidden challenges, and what’s new in Marketplace!
Idea #1: Share and Earn — Turn Your Members Into Your Marketing Team 🔗
Every time a member shares their referral link on social media, your practice gets in front of a brand-new audience — organically, at no extra cost. Activate or update a Referral campaign and your registered members are automatically notified the next day to check it out. Reward the first 10 who share and tag your business to create urgency and excitement, while new leads flow straight into your Hub.
Jump in:
- Connect your social media accounts in the Hub (learn how here)
- Activate or update your Referral campaign (learn more here) — members are notified automatically the next day
- Spread the word — send a Hub message, post on your social channels, and put up office signage. Tell members to share their referral link, tag your practice, and be one of the first 10 to earn bonus points
- Monitor your tagged posts throughout the campaign and award bonus points in the Hub to the first 10 qualifying shares
- Celebrate your winners publicly — a shoutout motivates the next wave of participants
Idea #1: 7-Day Streak Challenge — Build the Habit, Run the Giveaway 🔥
Give members a fun reason to show up every day. Invite them to join an Activity Loop challenge in the Hub and track a habit for 7 consecutive days within the month. Members earn points just for joining, and anyone who hits 100% completion before the deadline is entered into a bonus points giveaway — low lift, high impact.
Jump in:
- Set up an Activity Loop challenge in the Hub with a 7-day streak goal and a monthly deadline
- Promote it — send a Hub message, post on social media, and put up office signage so members know to join
- When the deadline hits, go to the Activity Loop > Participants tab and filter for members showing 100% completion — those are your giveaway entrants
- Randomly select a winner, award them 250 bonus points, and give them a well-deserved shoutout — send a direct Hub message, post a public Hub announcement, and share the celebration on social media
⚙️ Hub Setup: Step by Step Instructions
Step 1 — Create the Activity Loop
Log in to the Hub and create a new Activity Loop with these settings:
| Setting | Value |
|---|---|
| Title | 7 Day Challenge: [Habit] — e.g., "7 Day Challenge: Brushing My Teeth" |
| Loop length | 7 days |
| Goal | 2x per day |
| Invite Setup Reward | 5 points (members earn these instantly on joining) |
When ready, use the Send Invite button to invite all members at once. [Learn how here.]
Step 2 — Promote it
Send a Hub communication, post on social media, and add office signage. Make sure members know both rewards (the 5 instant points for joining and the 250-point giveaway for completing the streak) and the deadline. Here's a ready-to-use message:
"We just sent you an invite to our 7 Day Challenge: Brushing My Braces Activity Loop! Join to instantly earn 5 bonus points, then track your habit for 7 days. Complete your streak before [end of month] and you'll be entered to win 250 bonus points! Don't wait — you'll need all 7 days!"
What's New in Marketplace — Fresh Content, Ready to Go 🛍️
The Hub's content Marketplace is updated regularly with on-trend social posts, holiday-specific contests, and engaging surveys — all ready for your members. Browse, schedule posts yourself, or let your AI Agent handle it for you. Click here to see what's new!