Note: This article accompanies May 2021's Hub Action Plan
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Encourage members to refer their friends and family by scheduling a seasonal campaign. The Hub takes care of communicating your offer to members at the beginning of each campaign. Here is a step-by-step guide for setting up your May seasonal campaign. Feel free to adjust the rewards and text – even the graphics – to fit the needs of your business. |
Step 1: Set your Campaign's Name, Schedule, and Rewards
[Name your campaign]:
May 2021: Make A Difference
[Set schedule]:
Start: 5/1/21
End: 5/31/21
NOTE: If you have the Spring Bloom campaign running through mid-May, you may need to end that campaign early in order to schedule this campaign to begin May 1.
[Set rewards]:
Patient reward: $50 donation to Direct Relief (adjust if needed)
Invitee reward: 50 points (adjust if needed)
Step 2: Load your Campaign Image
[Campaign image]
Download the Heroes_Make_A_Difference.jpg image at the bottom of this article
Choose EDIT IMAGE > UPLOAD YOUR OWN and select the image from your computer
Step 3: Create your Patient Share Page Message
[Patient share page]:
Headline text:
Be a Hero: Make a Difference
Body text:
Calling all SUPERHEROES! 🦸♀️ 🦸♂️
Here's a way to make a difference while helping out your friends. Any time you share information about our office by clicking on one of the links below, we'll donate $5 to Disaster Relief – a charity that routes donated medicines and supplies to local healthcare providers in more than 140 countries, including the United States.
If your friend becomes the newest member of the [Practice Name] family, we'll make a Patient Reward✕ in your name, and add [Invitee Reward] to your friend's rewards account.
This SUPER offer is scheduled to end on [End Date] so click on the links below lightning fast. And check out directrelief.org for more information about how you can help make a difference.
Step 4: Create the Message your Patient's Invitee will Receive
[Patient Message to Invitee]:
Message subject:
I Think You'd Make a Great Superhero!
Body text:
One of my favorite places is looking for some superheroes who want to make a difference and I immediately thought of you! 🦸♀️ 🦸♂️
[Practice Name] is making a [Patient Reward] – a charity that routes donated medicines and supplies to local healthcare providers in more than 140 countries – for each person who joins them between now and [End Date]. And just for being awesome, you'll get [Invitee Reward] in a new rewards account when you join. Win-win!
Step 5: Create your Invitee Signup Page Message
[Invitee Signup Page]:
Headline text:
[Patient First Name] thinks you'd make a great superhero! 🦸♀️ 🦸♂️
Body text:
Ready to make a difference? Fill out the form below and we'll make a $5 donation to Direct Relief – AND an additional $50 donation if you decide to join our family, PLUS [Invitee Reward] in your new rewards account.
Step 6: Create the Invitee Confirmation Page Message
[Invitee Signup Confirmation Page]:
Headline text:
[Invitee First Name], you're an official superhero!
Body text:
We'll send that donation right over to Direct Relief, and we'll be in touch pronto so we can arrange a time to meet. In the meantime, visit Practice Website✕ for more information about us.
Schedule Campaign!
Good Idea: Review the Campaign Communications Settings
It's always a good idea to review your Communication setting before your referral campaign launches. To do so, simply click [Communication] and preview the Engagement and Participation Messages.
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