Note: This article accompanies May 2021's Hub Action Plan
Not all heroes wear capes. They may wear scrubs, or a uniform, or even a "Best Mom" or "Dad of the Year" t-shirt. They may have learned or worked at home over the past year, or reached out to individuals or businesses in need. There are lots of everyday heroes among us, and we celebrate them this month with a special 20% off offer – or whatever equally fantastic offer suits your business.
Details about your offer appear on your landing page, along with a signup form to make it easy to get started, and published Hub reviews to let them know why you're the perfect choice.
Help spreading the word is on the way with a member message that can be customized and scheduled to send on the first day of the offer. Print-ready flyers and postcards contain QR codes to point readers to your landing page. And it can all be created in minutes!
Step 1: Offer Details: What, When, Who
[Title for Internal Use]:
May 2021: Hooray for Heroes
[When]:
Start Date: 5/1/2021 (adjust if needed)
End Date: 5/31/2021 (adjust if needed)
[Who]:
Public
Step 2: Add a Promotion Image
[Campaign image]
Then choose EDIT IMAGE > STATIC TEMPLATES (navigate to correct image)
Step 3: Add your Promotion Description
Headline text:
Hooray for Heroes! 🦸♀️ 🦸♂️
Summary:
Thank you, everyday heroes! We salute you with a special offer throughout the month of May.
Details:
Some heroes wear uniforms. Some heroes wear scrubs. And some heroes wear what you're wearing right now. Because being a hero is more about what you do than what you wear.
If you spend your days protecting and healing others, serving your country or community, teaching our children, or just loving them as great moms and dads, we have a special offer for you. If you've spent the past year learning or working from home to keep everyone safe, this is for you, too.
Because although you may not be wearing a cape, your superpower is making life easier for someone else, and for that:
To redeem, simply share with our team your superpower as an everyday hero. We know you have one, and we can't wait to hear all about it. Hooray for heroes! 🎉
Step 4: Publish Date
Publish Date: 1 day before promotion start date (adjust if needed)
[PUBLISH]
Build Engagement With Social Posts
To send a post to Social Media Manger for scheduling, click:
[Set Up In Social Media Manager] > [Save & Schedule]
To download the post and schedule from your social media accounts, click:
[Download Image]
Build Engagement by Sending Messages to Your Members
To send an in-app message and email to your members about your promotion, click:
[Set Up In Communication Manager]
Messages can be sent immediately or scheduled for a future date. Here's an illustration of a message that was edited before it was sent to Communication Manager, and scheduled to be sent on the first day of the event.
Build Engagement by Sending Flyers and Postcards
Download a print-ready file of an 8.5x11 flyer, complete with a QR code that takes your audience to your landing page for more details.
Download a print-ready file of a 4x6 postcard, complete with a QR code that takes your audience to your landing page for more details.
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