Note: This article accompanies June 2020's Hub Action Plan
Create a special offer for your GRADS, DADS, or anyone who could benefit from your services. Offer a gift card to businesses that may appeal to these special groups, or customize your prize.
Here is a step-by-step guide for setting up your campaign. Feel free to adjust the rewards and text to fit the needs of your business.
Step 1: Set your Campaign's Name, Schedule, and Rewards
[Name your campaign]: June 2020 Referral Promotion
Patient reward: 250 points (adjust if needed)
Invitee reward: $50 gift card to Best Buy, Amazon, Home Depot, or Go Play Golf (adjust if needed)
Step 2: Load your Campaign Image
Choose EDIT IMAGE > UPLOAD YOUR OWN
NOTE: these images are attached at the end of this article
Step 3: Create your Patient Share Page Message
[Patient share page]:
Headline text: A Special Offer for a Special Someone
Hi [Patient First Name]!
We're celebrating GRADS and DADS during the month of June by offering a [Invitee Reward] when they sign up by [End Date]. As a thank you gift for sharing this offer, you'll receive [Patient Reward] in our rewards program once they join.
P.S. This special offer is also available to friends who aren't dads or grads, so pass it along to everyone! 😉
Step 4: Create the Message your Patient's Invitee will Receive
[Patient Message to Invitee]:
Message subject: Here's a Special Offer for Someone Special!
Message body: [Practice Name] is celebrating GRADS and DADS in June by offering a [Invitee Reward] to anyone who signs up by [End Date]. You don't have to be a grad or dad to qualify, so I thought I'd pass along the information. Click the link to check out the details. [Practice Name] is awesome!
Step 5: Create your Invitee Signup Page Message
[Invitee Signup Page]:
Headline text: [Patient First Name] must think you're pretty special!
We're celebrating GRADS and DADS during the month of June by offering a [Invitee Reward] to anyone who is referred by a friend. You don't have to be a dad or a grad to receive this offer, so please complete the form below soon as this offer ends [End Date].
Step 6: Create the Invitee Confirmation Page Message
[Invitee Signup Confirmation Page]:
Headline text: Congratulations, [Invitee First Name]!
You're signed up to receive a [Invitee Reward]! We'll be in touch soon. In the meantime, visit [Practice Website] to learn more about us.
Graphics for referral campaign:
(click on the link, and then right click on the image to save to your computer)