Trending Now: How to Shine on Social Media
Being active on social media is a great way to build your community! You’re able to reach new clients, stay connected to current customers, and increase brand awareness in an instant. But let’s be honest – when your team’s maxed out, keeping up with posting can be a challenge. Don’t worry; we’ve got you! Your Hub is packed with engaging social content, super-easy scheduling, and tools to track your impact.
Top strategies from Caylee – our social media expert!
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Get more followers! Make sure your Hub is linked to your social accounts so patients can be awarded points instantly for follows. To check, head to Settings > Integrations in your Hub, or click here to learn more.
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Reserve social media time on your schedule. Having a consistent day and time set aside for social media planning gives it the marketing attention it deserves.
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Use the Hub’s Calendar as a planning tool. This gives you an overview of what posts are already scheduled, and how they can complement other activities planned in the Hub – like promotions, referral offers, and reviews. Here's a quick link with more information.
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Invite your team to “favorite” content in Marketplace. With thousands of posts to choose from, viewing posts your team has bookmarked for you will save you valuable time. Learn how to view and sort "favorite" content in this help article.
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Mix in your own content. Did you know you can use the Hub’s Social Media Manager to schedule organic posts, too? Using our scheduling tool for all posts saves time and makes managing your content easier. Head to Manage > Social Media > +Add and then choose +Create Your Own.
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Review performance analytics to learn what resonates. Every post scheduled from Social Media Manager – regardless of how it was created – is analyzed for reach, engagement, and participation. Simply click on a current or past post to view its performance. Once you learn what resonates most you’ll know which types of posts to repeat. Learn more
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Award points to encourage engagement. Encourage members to snap a quick photo or film a video for your next post, and show your appreciation by awarding them Hub points.
Join Caylee's webinar and learn what's trending!
Join Caylee's social media webinar on Wednesday, October 9th at 11am PST / 2pm EST where our social media expert will share industry tips and tricks that will make your social shine. From strategy to content to organization, you’ll leave with fresh ideas on how to use the Hub to help you succeed on social.
NEW IN MARKETPLACE
Get ready for a frightfully fun time in Marketplace! We’ve concocted spook-tacular new contests, surveys, and social posts that will leave you screaming for more! 👻
CUSTOMER SPOTLIGHT
We crept into the archives to unearth this spooky treat from last Halloween! Candy Buy Backs are a fang-tastic way to promote good oral hygiene, protect those braces from sugary goblins, and support a charitable cause—all while engaging with the community. Molen Orthodontics conjured up even more fun by including canned goods in their buy-back and offering Hub points for participation. 🎃 A big shoutout to Molen Orthodontics for this boo-tiful initiative! |