How top practices use the Hub for their annual Candy Buyback—and how to make yours even sweeter!
Every fall, savvy practices step up to the ultimate challenge: convince patients to turn in their Halloween treats for an even better reward… Hub points! Practices have been using the Hub to host candy buyback programs for years. But this season it’s time to take it up a notch and turn your program into something bigger and better than ever: an event for the whole community.
How to turn your candy buyback into a community event:
- Ask small businesses to attend the event as a free vendor! Give local organizations an opportunity to engage with your network, establishing your practice as a leader in the area.
- Reach new families in the area by encouraging your patients to bring their friends and spread the word.
- Include gift cards to local businesses on your prize menu. When patients redeem their points for these prizes, it all goes back into your community.
- Duplicate your efforts by hosting a co-branded giveaway with the other small businesses that you’ve invited! This drives traffic to the event and your social media platforms.
- Deepen your connection with schools, nonprofits, and other community organizations by inviting key members of these groups to attend.
HOW TO USE THE HUB:
Your Hub makes it easier than ever to spread the word about your Candy Buyback! Here’s how to get started:
- Create an Event Promotion – Set up a promotion and fill out your event details so your community knows exactly when, where, and how to join. Upload an image of your own or browse candy buyback images in Marketplace and choose from one of ours.
- Share on Social Media – Once your event goes live, you’ll instantly receive tailored social media assets to share across all your platforms. Post your event to your social media channels to maximize visibility and connect with local businesses.
- Engage Directly – Tag businesses in the comments, send quick DMs, or reach out to your partners for even greater reach. A personalized message is a great way to offer free vendor booths to businesses you hope to connect with.
With just a few clicks, you’ll boost awareness, build excitement, and make your Candy Buyback a can’t-miss event in your community.