Imagine if you had a brand champion who worked around the clock personalizing your content, engaging your members, and aligning every interaction with your mission. That’s exactly what Hub Success✨ AI Agent delivers.
This AI-powered assistant is more than a tool, it's an intelligent collaborator that:
- Saves your team hundreds of hours a year
- Automatically boosts member engagement
- Ensures every brand touchpoint is on-message and on-mission
- Eliminates the need for extra hires or micromanagement
- Turns everyday tasks into memorable, share-worthy brand experiences
Think of the Success Agent as the magic of you—multiplied. ✨
Brand Profile
Start by setting up your Brand Profile. Navigate to Account>Brand.
Not sure where to start with your brand identity? Learn how to define your Brand Profile to help your Hub Success ✨ AI Agent create content that truly sounds and looks like you.
Logo
How does your brand show up visually?
Your Business Logo and Membership Card Image are applied across your Hub experience, including your business Hub and your member Hub microsite. A clear, high-quality logo helps members instantly recognize and trust your brand.
What to do:
Upload a Business Logo — for best results, use a horizontal logo up to 2000 × 1000 px (max 5 MB). SVG or transparent PNG is recommended; JPG is also supported. Your logo will automatically be resized for web and print.
Upload a Membership Card Image — this is currently done for you by your Growth & Success Team
Brand Colors
What colors represent your brand?
Your Primary and Secondary brand colors are used throughout your Hub experience to keep every touchpoint visually consistent with your organization's identity.
What to do:
Enter your Primary color using its hex code.
Enter your Secondary color using its hex code.
Click Preview to see how your colors will appear across your Hub before saving.
About Us
How do you want to introduce your brand to members?
Your About Us content tells members who you are and what makes your organization unique. This appears on your public Hub Microsite and in your customer Hub app, so it's often a member's first impression of your brand.
What to do:
Write a short introduction that captures your mission, values, and what members can expect from you.
Keep it warm and authentic. This is your chance to build trust and connection before a member ever interacts with your content.
Changes save automatically, so you can revisit and refine this anytime.
Primary Audiences:
Who is your content for?
Think about the individuals who regularly engage with your organization and platform content. Your selected audience groups help your Hub Success AI Agent schedule age-appropriate, relevant content for your members.
Choose 1–3 audience groups that best match your primary customers or patients, from the following options:
- Older Adult (65+)
- Young Child (0-7)
- Adult (18-64)
- Child (8-12)
- Family
- Teen (13-17)
Voice Tone & Brand Personality
How does your brand speak to your audience?
Consider the tone used in your organization's emails, social posts, website copy, and marketing materials. Are you warm and friendly? Professional and direct? Playful and energetic?
Your chosen tone guides the Hub Success AI Agent in selecting content that truly sounds like your brand.
Select 2–3 traits that best reflect your brand's typical voice and personality, from the following options:
- Fun & Playful
- Innovative & Forward-Thinking
- Educational & Informative
- Sophisticated & Refined
- Friendly & Approachable
- Professional & Authoritative
- Inspirational & Encouraging
Visual Identity
How is your brand visually represented?
Think about your logo, colors, fonts, shapes, and overall aesthetic. This helps the Hub Success AI Agent understand what type of content design will resonate with your members.
TIP: Hover over the ⓘ icon to see a sample of the content style associated with each option!
Choose one primary style that best matches the aesthetic vibe of your brand, from the following options:
- Bold
- Elegant
- Clean
- Playful
- Traditional
Content Preferences
Start by navigating to Settings ⚙️>Other Settings>Content Preferences.
Ready to fine-tune what your AI Agent prioritizes? Learn more about how to set your Content Preferences so every post, contest, and survey works toward your organization's goals.
Set Your Default Goals
Your Default Goals help the Hub Success AI Agent understand what matters most to your organization when planning and scheduling content.
Use the slider tools to assign weight and priority to at least one goal category. For best performance, avoid giving every goal equal weight—this helps the AI Agent make clearer decisions on your behalf.
If you need more context on a goal, simply hover over the information icons to learn more about what each category represents.
Special Restrictions or Guidelines
This section allows you to specify any constraints, restrictions, or special instructions for content the AI creates. The AI Agent will follow these instructions when generating or selecting content.
Content Alignment
This is where you tailor the cultural moments, holidays, and celebrations your organization wants to recognize. These selections influence what the Hub Success AI Agent includes in your content pipeline.
Always Scheduled Holidays
These holidays will always be scheduled—no matter what posting days you’ve selected.
For example, if New Year’s Day falls on a Sunday but your posting days are Tuesday and Thursday, the AI Agent will still schedule content for New Year’s Day.
These dates receive priority during content planning and creative strategy.
Approved Holidays
These are optional holidays that align with your brand and your audience.
The AI Agent may choose to post content about these holidays depending on:
- Your selected goals
- Audience demographics
- Posting frequency and timing
For best results, review this list carefully and select only the holidays that genuinely fit your organization’s values and communication style.
Features
You can configure the engagement features managed by the AI Agent: social media, contests, and surveys. Your selections help ensure that every interactive experience matches your brand standards.
Social Media
Set your posting preferences, guardrails, and expectations for social media activity. You can schedule up to 2 posts per day, every day of the week.
For best engagement, we suggest:
- Posting twice per week
- Posting between Monday–Thursday
Contests
Define your contest guidelines and preferences so the AI can schedule engaging content that reflect your brand. We recommend hosting at least one contest per month to keep engagement high.
Surveys
Set your preferences for member surveys to gather insights and feedback. Just like contests, we suggest running at least one survey per month for meaningful engagement and continuous improvement.
Set up the Hub Success AI Agent
Once your Brand Profile and Content Preferences are saved:
- Navigate to Calendar and click Hub Success ✨ AI Agent.
- Choose a timeframe—default is 45 days, but you can enter your own.
- Select which content types to auto-generate: Social Media, Contests, Surveys.
- Type in any unique instructions or one-time goals.
- Click Start Planning.
☕ Take a coffee break—your AI assistant is now curating a personalized content plan based on your inputs.
After a few minutes, click See Planned Schedule to return to the Calendar to view, tweak, or delete anything scheduled. The content is yours to manage, but the heavy lifting is already done. 👏
Click here for more information regarding viewing and scheduling content via the Calendar.
Why It Matters
Culturello’s Hub Success✨ AI Agent is built on behavioral psychology, gamification, and workflow automation—so your content doesn’t just exist; it engages, nudges, and rewards the actions that matter most.
You're not just scheduling posts—you’re shaping connected experiences that drive retention, compliance, and real business outcomes. We connect better, together. And with AI Agents, we connect smarter too.
Ready to scale your brand impact? Let your AI Agent take it from here. 💪