Expanding your Patient Rewards Hub beyond your practice creates new opportunities to connect with your dental community, strengthen relationships, and increase referrals. Here’s how you can effectively use your Hub for dental partner marketing:
Name Your Program and Create a Group
- Set Up Your Group: Ensure you have a designated Dental Community group in your Hub.
- Verify Your Tags: Confirm and edit tags within the Dental Community group for dental team members.
- Enable Features: Select appropriate features for the Dental Community group. I.e., contests, surveys, reviews, and redemptions.
Set up your Dental Team Rewards Menu
Introducing Your Hub to the Dental Community:
- Customize the Experience: Add the practice as a member of your Hub with relevant tags and notes about their practice.
- Make It Meaningful: Deliver a personalized letter and program guide, along with treats to show appreciation. Tailor it to express gratitude and highlight the benefits of the program.
Engage with your Dental Community
Now that you have them connected, keep them coming back!
- Monthly Interaction: Regularly visit referring offices to strengthen relationships and provide them with printed dental certificates. These certificates reinforce your partnership and shared commitment to patient care by rewarding members for completing their dental cleanings and exams. Use these visits to also highlight program benefits and share any upcoming events.
- Bi-weekly Contests and Surveys: Keep engagement high with contests and surveys that encourage participation..
- Themed Marketing: Align marketing efforts with monthly themes to keep it fun.
Tips for a Strong Dental Partners Rewards Program
- Stay Engaged: Use communication tools to share updates and success stories regularly.
- Deliver Value: Provide valuable resources through events like lunch and learns, showcasing expertise and building trust.
- Add a Personal Touch: Send personalized messages and rewards for birthdays and work anniversaries.
- Team Up: Collaborate with partners for community events, promoting teamwork and support.
- Stay Connected: Seek feedback through surveys and involving partners in decision-making.
Building brand loyalty through dental partner marketing is all about creating meaningful connections and growing together. By embracing these strategies, you’ll cultivate a community of enthusiastic partners who champion your practice and contribute to lasting success.