May 2022 Hub Action Plan: Mom-umental Ideas for Celebrating Mom 🌷

Customer Success Advisor
Customer Success Advisor
  • Updated



We've cooked up some mom-umentally great marketing ideas!

Though moms deserve to be celebrated every day, we really pulled out all the stops this month with some mom-entous ideas for your Hub in the month of May. Celebrate moms around the globe with in-app messaging and contests about Mother's Day traditions and phrases in other parts of the world.










Add some sweet social posts that celebrate special days in May. Then recognize the sacrifices of the military with a special promotional offer for Memorial Day. The Hub makes it easy to create entire social and promotional campaigns in minutes for maxi-mum results.

All this and more can be in your Hub in mere minutes. So let's make mom proud and get started today!


The Communications tool makes it easy to stay in touch with members in between visits with professional graphics and messages that can be sent as emails and in-app notifications. Messages can be sent instantly, or scheduled for future release with or without a recurring feature. Set up templates to make sending follow up messages or care instructions easy peasy.

💡 Tip: Schedule the message to send a day or two before Mother's Day so your members can adopt some of these ideas for their own celebrations. Update your rewards menu to include points for sharing Mother's Day traditions in-office.



Celebrate Mother's Day With a New Tradition🌷

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Any day is the perfect day to celebrate moms, but in the U.S. one day in May is set aside to spend time letting moms and other special women know how much they are appreciated.

If you'd like to give your Mother's Day celebration an international flare this year, take a look at how other countries celebrate Mother's Day:

  • India: families prepare food, gather gifts, and decorate homes for a 10-day festival.
  • Japan: white carnations are given to celebrate the sweetness and endurance of motherhood.
  • Ethiopia: families gather for a meal, singing, and dancing at a festival dedicated to moms.
  • United Kingdom: churches hand out daffodils for children to give to their mothers.
  • France: the Day of Mothers is traditionally celebrated with a flower-shaped cake.

Do you have a favorite Mother's Day tradition? Share it with our office at your next visit and earn 10 rewards points!

Source:, Mother's Day Traditions Around the World



image is attached at the end of this article








Contests are a great way to add fun to your rewards program, automatically add a few rewards points to participants' profiles to maintain member engagement, and keep you top-of-mind. 

💡 Tip: Notifications are sent at the start of every new contest so stagger their start dates to avoid multiple notifications in a day


Schedule the Mother's Day Around the Globe contest for a fun way to learn more about how people around the world celebrate their moms.

Title: Mother's Day Around the Globe

Start Date: 5/1    

End Date: 5/31

Winner Prize: 100 points

Participation Prize: 2 points



Surveys are an easy way to gather feedback from members while adding to the fun of your rewards program. Ask multiple choice or open ended questions, or have your members rank their opinions on a scale.

💡 Tip: Notifications are sent at the start of every new survey so stagger their start dates to avoid multiple notifications in a day

  Multiple Choice Survey:

What are some of your favorite Mother's Day activities? (you can choose more than one)
• Visit a zoo or aquarium
• Go on a picnic
• Indulge in mani/pedis
• Take a family hike
• Enjoy brunch or dinner
• Have a game night
• Relax and do nothing!

make sure you check the box to allow more than one answer

  Text Answer Survey:
  whats_your_story.jpg   What is your favorite story to tell about your mom, or another important woman in your life?  
  survey images are attached at the end of this article  



Social Media Manager makes managing your Facebook, Instagram, Twitter and Pinterest accounts quick and easy. Approve articles from its Content Library, mix in some of your own content if you choose, review the Social Calendar, and you've got a month's worth of social media presence in minutes.

Here are six new articles to get your May social calendar started:




Promotion Manager is the perfect tool to help spread the word about all of your special events and offers. You'll find professionally designed graphics, or upload your own. Once published, Promotion Manager really gets to work – creating a landing page, in-app message, social media posts, and print-ready flyers you can share with members and the public. And it can all be created in minutes!


Commemorating Memorial Day With a Special Military Discount

Promotions Manager is the perfect tool to spread the word about military discounts to active and retired military and their family.

Create a special offer for the last two weeks of May, then use the tools in Promotions Manger to create a website, social media posts, and printable flyers and postcards to spread the word. 

Your next promotion is only minutes away!






Automations set up your Hub to instantly welcome members to your rewards program and award them points when they register their accounts. Additional points can be automatically awarded for reviews, mobile app logins, birthdays, and more. QR Code automations allow members to scan and earn points for office visits and fun scavenger hunts. Let your Hub do the heavy lifting by setting up all available automations.


It's spring cleaning time for your Hub!

While you prepare this month's Hub Action Plan, take a look at the Automations section of your Hub and make sure that you've got everything set up so the Hub can work hard for you behind the scenes: 

  • welcome new rewards members
  • encourage app logins
  • nudge for Google and Facebook reviews
  • send birthday messages/points
  • award in-office points with QR codes
  • and more!

Check out this article to learn more about Automations Manager




Adding new rewards to your Reward Menu can generate more interest from members to earn points. Holding a special event soon? Award points to members who bring a friend with them. Or hold theme months and award points to members who participate. Add a "word of the month" to your social media or send the word in an in-app notification; then reward members who can recite the word of the month at their next visit.

May Rewards

Tell us about your favorite Mother's Day tradition ... 10 pts

Commemorate Memorial Day by dressing in red, white and blue for your appointment ... 10 pts



Seasonal referral campaigns are a great way to remind members that you offer rewards for referrals. We recommend creating a new seasonal campaign once every 2-3 months. Your standard campaign will automatically begin again once your seasonal campaign ends. 

💡 Tip: Check Referral Manager to make sure you have a standard or seasonal campaign running so you never miss a referral


If you missed the Pass It On seasonal referral campaign from March's Hub Action Plan, it's not too late. Spring sports are heating up, and it's the perfect time to knock a special referral offer out of the park.

Click here to copy and paste your way to a grand slam.




Are you attending the AAO in Miami Beach May 21-24, 2022?

Stop by booth #2206 and say hello to the PracticeGenius team and receive a free gift!

See you there! 




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April 2022

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Watch for June's Hub Action Plan to hit your inbox in mid-May!