Note: This article accompanies Week 5's Hub Action Plan
Create a special offer for your patients' friends and family when they invite others to become part of your practice family.
Here is a step-by-step guide for setting up your campaign. Feel free to adjust the rewards and text to fit the needs of your practice.
Step 1: Set your Campaign's Name, Schedule, and Rewards
[Name your campaign]: Join Our Family - Spring 2020
Patient reward: 250 points (adjust if needed)
Invitee reward: $250 off full treatment (adjust if needed)
Step 2: Load your Campaign Image
Choose EDIT IMAGE > UPLOAD YOUR OWN
Download the images at the bottom of this article, or
Click here for the WE'RE A FAMILY image
Click here for the JOIN OUR FAMILY image
Step 3: Create your Patient Share Page Message
[Patient share page]:
Headline text: We're Looking for Patients as Wonderful as You!
Hi [Patient First Name]!
We're looking for patients as wonderful as you are to join our [Practice Name] family! Mention our practice to your friends, and because they know YOU they'll receive [Invitee Reward]. To show our appreciation, you'll receive [Patient Reward] when your friend begins treatment.
This offer ends [End Date].
Step 4: Create the Message your Patient's Invitee will Receive
[Patient Message to Invitee]:
Message subject: Welcome to the [Practice Name] family!
Message body: [Practice Name] truly thinks of their patients as members of their family, so they're offering [Invitee Reward] to new patients referred by a friend. Click the link by [End Date] to check out the details. [Practice Name] is awesome!
Step 5: Create your Invitee Signup Page Message
[Invitee Signup Page]:
Headline text: [Patient First Name] thinks you'll fit right into the [Practice Name] family!
Sign up here by [End Date] to reserve your friends and family offer of [Invitee Reward]. We'll be in touch as soon as we can begin seeing new patients to schedule your FREE consultation!
Step 6: Create the Invitee Confirmation Page Message
[Invitee Signup Confirmation Page]:
Headline text: [Invitee First Name}, you are signed up for a [Invitee Reward]
We will contact you once our office reopens.
Visit us at [Practice Website] to learn more about us and the treatments we offer.
Graphics for referral campaign:
(click on the link, and then right click on the image to save to your computer)