Contests are a great way to engage users, excite participants, and encourage people to spread the word about your practice. In this article, we will cover how to:
Start by placing your cursor over the "Manage" tab at the top of your screen and clicking on "Contests" in the drop-down menu. This will take you to the Contest Dashboard.
There are a number of contests available within Patient Rewards Hub. To quickly find a contest you like, simply navigate to the "Browse Categories" column on the left-hand side of the page, and click on any of the categories to begin browsing.
Also, please note that contests with the red “Mobile” flag can be played on mobile devices as well as desktop computers, thus giving users even more ways to participate!
Choose and Preview a Contest
Once you find a contest you like, click on it to jump inside and explore its features.
On this page, you will find a brief description of the contest, several screenshots, and two useful buttons:
- Preview - Get a sneak peek at what your users will see by playing the contest yourself.
- View Flyer - Checkout the marketing material you'll receive once the contest is launched. Once your contests is created, you can post this flyer around your office to raise awareness and increase participation!
Step 2: Determine Prizes
Now that you've played the contest and seen the sample flyer, start making the contest your own!
The first thing to do is establish how many points your Winner and Participants will receive. We recommend offering 10 points for participants and 250 points for winners.
Also, it may be a good idea to offer an in-office prize instead of points to the Winner, as it:
- Gives you a chance to creatively award users
- Provides a great social media opportunity! When winners come to collect their prize, you can take a picture or even a LIVE Facebook video to commemorate the moment.
Step 3: Add Contests to your Calendar
Next, add the start and end dates for your contest. We recommend letting each contest run for about 5-25 days, and having at least one contest running at all times.
To select a Start Date, simply click on Start Date box then the date in the calendar on which this contest should launch.
To set the end date, click on the End Date box then click on the date in the calendar on which this contest should conclude.
Step 4: Choose and Notify Participants
Who will participate?
Once your contest's run dates are determined, you can choose whether you would like your contest to be:
- Available to Everyone - All users in your Hub who have access to the Contests section will be able to play.
- Available to Selected Groups - Only the users in the group(s) that you select will be able to see this contest in their Hub.
This is a good option to use if you would like to advertise your contest to a specific audience. For instance, if you would like to launch the cute Easter Egg matching contest, but feel that it might be too easy for your teen-aged users, you can make it visible to only the Kids Club group. Then, you can launch a different, more challenging contest for the teens to play!
How will they be notified?
Finally, if you chose to make your contest available only to specific groups, you will be given the opportunity to decide whether or not you would like Social Media Manager to announce this contest.
Checking this box means Social Media Manager will notify all of your users about this contest, including those who are not members of the group(s) allowed to play it.
Not checking this box
means Social Media Manager will not notify anyone about the contest. Instead, you can announce your contest to the participating user groups through Communication Manager or the Hub Messaging System.
Here's an example of a quick, simple message you can send through Communication Manager using only the contest flyer.
Feel free to create a custom message of your own as well! If you would like more information on how to send messages in the Hub, check out these articles:
Step 5: Launch!
Once all the details are entered, you are ready to click "Save!"
You'll see a confirmation pop-up appear announcing that your contest has been successfully added to your calendar.
If you are a launching a matching contests that requires staff photos (e.g. Pet to Pal, Pick Our Noses), you will need to upload your photo sets before clicking "Save."
Please ensure that the dimensions of your photos do not exceed those stipulated in the contest's description. If needed, you can resize your photos using programs like Preview (Mac) or Windows Live Photo Gallery (Windows).
Go Forth and Conquer
Here's an example of how to resize a single photo on a Mac:
Once you've entered in the necessary fields, click "Save" to activate the contest!
Now that you know how to add a contest, don't waste another second--add as many as you can!
It only takes a few seconds to add each contest, so setting up an entire year's worth should take no time at all! Also, don't forget that you can run up to four contests simultaneously, thus allowing you to specifically target different user groups in your Hub, and always have users visiting your Hub to play new contests.
As contests are added to your calendar, you will be able to see where they overlap. You can also hover over the different-colored tracks to see which contests have already been scheduled.